> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-user-guide.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.
# Introduction to MMS
Multimedia Messaging Service (MMS) is an extension of Short Message Service (SMS) that allows you to send richer content, including images, GIFs, audio, videos, and a contact card in addition to text. MMS in MoEngage is an insights-led channel that integrates seamlessly with your existing marketing strategies. Unlike a simple text message, an MMS campaign can combine various media formats to tell a complete story, announce a new product with visuals, or provide a personalized offer with a dynamic image.
The following image shows an MMS message delivered to a user's messaging app:
# Use Cases
MMS is a versatile channel that can be applied to a wide range of marketing scenarios to drive engagement and conversions. The following are some business use cases that can be achieved using MMS:
* **Promotional offers**: Announce a flash sale or a special discount with an eye-catching image of the product.
* **New product launches**: Send a short video or a series of images showcasing a new product to build excitement.
* **Abandoned cart reminders**: Send a visually appealing reminder of the items left in a user's cart, complete with product images.
* **Order and shipping confirmations**: Include a branded image or GIF with the confirmation message to enhance the post-purchase experience.
* **Event invitations**: Send a visually rich invitation to a webinar, in-store event, or product demo.
* **Announcements and updates**: Share important news or updates with a relevant visual, making the message more engaging than a plain text notification.
# Key Benefits
Using MMS as a part of your MoEngage engagement strategy offers the following distinct advantages:
* **Increased engagement**: Multimedia content drives higher click-through rates and overall user engagement compared to standard SMS.
* **Enhanced brand experience**: Visually rich messages reinforce your brand identity and provide a more polished and professional experience.
* **Expanded message capacity**: MMS provides a 1,600-character limit, allowing you to include full details, compelling descriptions, and clear calls-to-action without compromise.
* **Deepened personalizatio**n: Leverage MoEngage data to send personalized images and offers that are uniquely relevant to each user.
* **Higher conversions**: The ability to visually showcase products and offers directly influences a user's decision to make a purchase or take a desired action.
# Compliance
MMS is currently supported in the USA, Canada, and Australia. For recipients in all other countries, MoEngage automatically falls back to SMS and includes the media as a URL.
MMS compliance follows the same rules as SMS. For more information, refer to the following articles:
* [Understanding Explicit vs. Implicit Consent](/user-guide/campaigns-and-channels/sms-mms-and-rcs/compliance-and-deliverability/understanding-explicit-vs-implicit-consent)
* [Messaging Regulations for Canada](/user-guide/campaigns-and-channels/sms-mms-and-rcs/compliance-and-deliverability/messaging-regulations-for-canada)
* [Messaging Regulations for the US](/user-guide/campaigns-and-channels/sms-mms-and-rcs/compliance-and-deliverability/messaging-regulations-for-us)
# MMS Partners
MoEngage MMS partners are intermediaries that enable you to procure a phone number and send MMS messages. Currently, Twilio is supported as an MMS sender in MoEngage. For more information, refer to the [Twilio partner guide](https://partners.moengage.com/hc/en-us/articles/4422459355028-Twilio).
# Next Step
[Configure an MMS Sender](/user-guide/campaigns-and-channels/sms-mms-and-rcs/mms/getting-started-with-mms/configure-an-mms-sender)