> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-user-guide.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Use cases for Media and Entertainment Industry

Below are some common use cases in the media and entertainment industry:

## Onboarding

| Target Audience                                              | Campaigns                                               | Purpose               | Timeline                       | Remarks |
| ------------------------------------------------------------ | ------------------------------------------------------- | --------------------- | ------------------------------ | ------- |
| Users who registered                                         | Welcome campaign to show that the platform has to offer | Increase awareness    | Immediately after registration |         |
| Users who purchased a subscription                           | Benefits of subscription                                | Increase awareness    | Immediately after subscription |         |
| Users who registered but have yet to purchase a subscription | Benefits of subscription and pricing                    | Increase subscription | 2 days after registration      |         |

## Summary and Survey

| Target Audience                  | Campaigns                                                                             | Purpose             | Timeline                 | Remarks |
| -------------------------------- | ------------------------------------------------------------------------------------- | ------------------- | ------------------------ | ------- |
| Users who have paid subscription | Summary of their monthly history                                                      | Loyalty, Engagement | First day of every month |         |
| Users who have paid subscription | Monthly survey on platform feedback, likes, dislikes on what they would prefer to see | Loyalty, Engagement | First day of every month |         |
| Free users                       | Summary of their monthly history and nudging to get a paid subscription               | Loyalty, Engagement | First day of every month |         |
| Free users                       | Monthly survey on platform feedback, likes, dislikes on what they would prefer to see | Loyalty, Engagement | First day of every month |         |

## App Installs

| Target Audience                                 | Campaigns   | Purpose              | Timeline         | Remarks |
| ----------------------------------------------- | ----------- | -------------------- | ---------------- | ------- |
| Users who are using the platform in the browser | Install app | Increase app install | Once every month |         |

## App Uninstalls

| Target Audience                                 | Campaigns   | Purpose              | Timeline         | Remarks |
| ----------------------------------------------- | ----------- | -------------------- | ---------------- | ------- |
| Users who are using the platform in the browser | Install app | Increase app install | Once every month |         |

## Weekend Recommendations

| Target Audience                                 | Campaigns                               | Purpose                            | Timeline             | Remarks |
| ----------------------------------------------- | --------------------------------------- | ---------------------------------- | -------------------- | ------- |
| All users that are separated by paid and unpaid | What to watch/listen to during weekends | User engagement, For advertisement | Every Friday evening |         |

## New additions

| Target Audience                                  | Campaigns                                            | Purpose                            | Timeline             | Remarks |
| ------------------------------------------------ | ---------------------------------------------------- | ---------------------------------- | -------------------- | ------- |
| All users that are  separated by paid and unpaid | What new items will be added this week or next week? | User engagement, For advertisement | Every Friday evening |         |

## Watchlist or Like Alerts

| Target Audience                                      | Campaigns                  | Purpose                            | Timeline                                                | Remarks |
| ---------------------------------------------------- | -------------------------- | ---------------------------------- | ------------------------------------------------------- | ------- |
| Users who have shown interest in an upcoming release | This is now available/live | User engagement, For advertisement | Immediately after the item is available in the platform |         |