> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-user-guide.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Best Practices to be Followed for Unsubscribe Link

Including and correctly managing unsubscribe links in your email campaigns is crucial for maintaining good deliverability, ensuring compliance with regulations, and providing a positive experience for your subscribers. This guide outlines best practices while adding an unsubscribe link in email campaigns:

* **Add unsubscribe link**: Ensure that an unsubscribe link is included in all emails except transactional emails. The unsubscribe link within the email can also be your [preference management](/user-guide/campaigns-and-channels/email/getting-started-with-email/configure-subscription-categories) page. For more information, refer to [List-Unsubscribe Email](/user-guide/campaigns-and-channels/email/getting-started-with-email/list-unsubscribe-email).
* **Include list-unsubscribe headers**: This must be included for all emails except transactional. This is a [compliance](https://www.moengage.com/blog/email-compliance/) requirement as per Gmail and Yahoo mandates in 2024. For more information on the list-unsubscribe email, refer [here](/user-guide/campaigns-and-channels/email/getting-started-with-email/list-unsubscribe-email).
* **Ensure that the unsubscribe link is readily visible**: End-users must easily find unsubscribe links or buttons; otherwise, they may report spam, impacting deliverability more negatively than unsubscribing.
* **Honor the unsubscribe requests:** Ensure to honor unsubscribe within 2 days, if not immediately. While this is a regulatory ask in certain countries, it is as important from a customer experience standpoint.\
  MoEngage suppresses unsubscribed users in near real-time. If you manage unsubscribes and one-click unsubscribes directly, make sure to sync the data with MoEngage in real time.